8Seconds Unveils Second Wave of 'K-Pop Demon Hunters' Collaboration

8seconds recreates the fashion of 'Huntrix' and 'Lion Boys'.

Samsung C&T's casual brand 8seconds announced on the 28th that it will release a second wave of products in collaboration with the popular Netflix animated film , and will operate a pop-up store in Seongsu-dong, Seoul from November 7 to 19.

is a Netflix animated film set in Korea, where a K-pop girl group battles evil spirits and protects the world through music. It has gained worldwide popularity, becoming the most-watched movie on Netflix.

8seconds conducted this collaboration with to reinforce its image as a leading K-fashion brand. It presents designs inspired by the costumes of the girl group 'Huntrix' and boy group 'Lion Boys' from the film, and has planned a lineup that will excite fans of both idols.

Most of the clothing items from the first product release at the end of last month sold out. Items like the cute graphic crop T-shirt featuring 'Huntrix' characters and the short-sleeve T-shirt capturing the refreshing energy of the 'Soda Pop' stage by 'Lion Boys' garnered significant attention from customers.

This second wave of products offers a wider range of items and styles. It features clothing that reflects the fashion styles of 'Huntrix' and 'Lion Boys', including long coats, short padding, leather/denim skirts, argyle knits, check shirts, and more diverse items. Additionally, the tiger character 'Duffy' design, which was not in the first wave, will be revealed and released as T-shirts, knits, and pajamas.

Accessories that fans can easily purchase will also be introduced. Items include the 'Huntrix' logo cotton shoulder bag, 'Lion Boys' ball cap keyring, as well as traditional Korean motif keyrings, drawstring bags, and mother-of-pearl design sock boxes.

The second wave of products will be released at 20 key 8seconds stores and on the online shopping platform SSF Shop. They will be available from the 28th at Myeongdong/Myeongdong Station, and from the 29th at Hongdae Entrance/Times Square/Starfield Hanam/COEX Mall/Hyundai Department Store Pangyo, among other locations, as well as on SSF Shop. Purchases on SSF Shop can be made from 10 AM.

Additionally, to commemorate this collaboration, 8seconds will operate a pop-up store at Stage35 in Seongsu-dong, Seoul from November 7 to 19. The space will bring the world of to life, showcasing the collaboration products and hosting various events for customers. Key locations from the film, like 'Huntrix' and 'Lion Boys' concert venues and rooms, will be vividly recreated.

Ko Hee-jin, Vice President and Head of the 8seconds Division at Samsung C&T's Fashion Group, stated, "The second collaboration products focus on 8seconds' creative reinterpretation of the fashion styles of the main characters in 'KPop Demon Hunters'. We have also prepared a pop-up store that brings the film's universe to life to provide fans with an immersive experience."